The Riviera by Buick is an automobile produced by Buick in the United States from the 1963 to 1999 model years, with 1,127,261 produced.
A full-size coupé or personal luxury car, the early models of the Riviera in particular have been highly praised by automotive journalists and writers.
A common misconception is that all Rivieras produced after the 1965 model are front wheel drive cars; this is true only of the 1979-1999 models. The Riviera's stablemate, the Oldsmobile Toronado, was always front wheel drive, however, as was the Cadillac Eldorado beginning in 1967.
The Riviera name first entered the Buick line in 1949 as the designation for the new two-door pillarless hardtop, which was described in advertising as "stunningly smart." The Buick Roadmaster Riviera coupe (along with the Cadillac Coupe de Ville and Oldsmobile 98 Holiday coupe) constituted the first mass production use of this body style, which was to become extremely popular over the next 30 years.
From 1950 to 1953 the "Riviera" designation was also used on versions of the 4-door Buick Roadmaster and Super sedans. The 1950-53 Buick Roadmaster and Super Riviera 4-door sedan featured more standard features, more plush interior trim and, most significantly, a wheelbase (and overall length) that was 4 inches (102 mm) longer than a regular Buick Roadmaster or Super 4-door sedan. The 1950-53 Buick Super Riviera 4-door sedan was still 0.75 inches shorter in wheelbase and length than the regular Buick Roadmaster and 4.75 inches shorter than the Roadmaster Riviera 4-door sedan.
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