VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads

As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.

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VIDEO: Audi A3 Turns Into Icicle after NY Water Main Breaks

An Audi A3 Sportback owner in New York City's East Village received a chilly surprise on Monday after finding his car literally encased in ice. The freakish incident occurred after a pipe broke under the street sometime during the weekend causing a sinkhole that formed a small pond around the Audi. The passing cars splashing water all over the A3 and subfreezing temperatures did the rest. As you can see in the video after the jump, the ice was so thick that the owner's attempts to free the car from its frozen cage with a chisel and a hammer proved futile.

Source: KLG News

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VIDEO: New Audi RS3 Sportback Drifts its Way on the Snow

Now here's a video worthy of the all-new Audi RS3's sporty credentials and quattro heritage. Forget about the bland static footage of the car released at launch because this clip is -mostly- about having some slideways fun on the snow accompanied by the howling sounds of the RS3's 340HP turbocharged inline-five. Enjoy the 7 minute long film, which was shot in Canada, right after the break.

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VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class

With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

By Csaba Daradics

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