Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been available in the US, Canada, and Hong Kong since March 1986 marketing luxury, performance, and near-performance vehicles.
The brand was introduced to Mexico in 2004 and to China in 2006. However, Honda's plan to introduce Acura to the Japanese market have been repeatedly delayed due to economic reasons: the planned 2008 launch was delayed for "about two years or so" and then in a December 17, 2008 announcement from Takeo Fukui, former CEO of Honda, the original plan was withheld as a result of the 2008 financial crisis around the world and economic recession that resulted.
Following a decade of research, Honda opened 60 new dealerships in North America by 1986, to support its Acura automobile division. Acura was the first Japanese luxury brand to be introduced, under the slogan, "Acura. Precision Crafted Performance." Its initial offering consisted of two models: the executive class Legend, a V6-powered sedan, and the compact class Integra, available as a five-door and three-door hatchback. The Legend was the result of Project XX, a joint venture Honda entered into with the Austin Rover Group of Great Britain and was mechanically related to the Rover 800 series, and the Integra was an improvement of the Honda Quint hatchback.
The success of these models, particularly the Legend, led to competing Japanese luxury brand ventures (Toyota's Lexus that began development in 1983 as the F1 project, and Nissan's Infiniti who began development in 1985 by revising their Japan-only flagship Nissan President; in the late 1990s Mazda planned but never launched its own Amati luxury division). The goal of the Legend was to compete with rivals Toyota Crown and the Nissan Cedric and Gloria, but due to its 1986 introduction worldwide, Toyota, Nissan and other companies like Lincoln took notice of the markets reaction to the Legend and later the Vigor and offered vehicles that addressed the executive size car. Toyota introduced the Lexus ES, Nissan introduced the Infiniti J30 and Lincoln utilized the Taurus platform and named their new sedan the Continental.
In 1987, Acura's first full year of sales, they sold 109,000 cars with the flagship Legend sedan accounting for 55,000 sales and the rest were of the smaller Integra. By 1990, Acura was selling 138,000 vehicles, including 54,000 Legends, compared to Mercedes-Benz's 78,000 cars and 64000 for BMW and Lexus.
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