Only a few days before its motor show debut at next week's Geneva Salon, the MINI Rocketman concept made its first public appearance at a special event on the sidelines of the Milan Fashion Week. The presentation was held at the Istituto Europeo di Design, which is a design school with a focus on automotive and product design.
The BMW Group said the debut of the Rocketman Concept was stage-managed by London-based film artist, photographer and director Marcus Tomlinson, who also made a short art film for the car featuring Model and actress Lily Cole.
MINI's new concept model is supposed to hark back to the classic Mini in terms of its exterior dimensions while keeping up with the times in terms of safety requirements and occupant space, and also provide a glimpse into the firm's future design language.
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