The Volkswagen factory at Wolfsburg was handed over by the Americans to British control in 1945, it was to be dismantled and shipped to Britain. Thankfully for Volkswagen, no British car manufacturer was interested in the factory; “the vehicle does not meet the fundamental technical requirement of a motor-car … it is quite unattractive to the average buyer … To build the car commercially would be a completely uneconomic enterprise.” The factory survived by producing cars for the British Army instead.Allied dismantling policy changed in late 1946 to mid 1947, although heavy industry continued to be dismantled until 1951. In March 1947 Herbert Hoover helped change policy by stating
“There is the illusion that the New Germany left after the annexations can be reduced to a ‘pastoral state’. It cannot be done unless we exterminate or move 25,000,000 people out of it.”
The re-opening of the factory is largely accredited to British Army officer Major Ivan Hirst (1916–2000). Hirst was ordered to take control of the heavily bombed factory, which the Americans had captured. His first task was to remove an unexploded bomb which had fallen through the roof and lodged itself between some pieces of irreplaceable production equipment; if the bomb had exploded, the Beetle’s fate would have been sealed. Hirst persuaded the British military to order 20,000 of the cars,and by 1946 the factory was producing 1,000 cars a month. During this period the car and its town changed their Nazi-era names to Volkswagen (people’s car) and Wolfsburg, respectively. The first 1,785 Beetles were made in a factory near Wolfsburg in 1945.
Following the Army-led restart of production, Heinz Nordhoff was appointed director of the Volkswagen factory, under whom production increased dramatically over the following decade, with the one-millionth car coming off the assembly line by 1955. During this Post-war period, the Beetle had superior performance in its category with a top speed of 115 km/h (71 mph) and 0-100 km/h (0-60 mph) in 27.5 seconds on 7.6 l/100 km (31mpg) for the standard 25 kilowatts (34 hp) engine. This was far superior to the Citroën 2CV and Morris Minor, and even competitive with more modern small cars like the Mini of the 1960s and later.
The engine fired up immediately without a choke, and could only be heard in the car when idling. It had excellent road-handling and was economical to maintain. Although a small car, the engine has great elasticity and gave the feeling of better output than its small nominal size. However, the opinion of people in the United States was not as flattering due to the characteristic differences between the American car market and European car market at the time. Henry Ford II once described the car as ‘A little box’.[citation needed]
During the 1950s, the car was modified progressively: the obvious visual changes mostly concerned the windows. In March 1953, the small oval two piece rear window was replaced by a slightly larger single piece oval rear window. More dramatically, in August 1957 a much larger full width rear window replaced the oval one. 1962 saw the introduction of a widened cover for the light over the rear licence plate. Towards the end of 1964, the height of the side windows and windscreen was slightly increased giving the cabin a less pinched look: this coincided with a the introduction of a very slightly curved windscreen, though the curve was barely noticeable. The same body appeared during 1966, with a 1300 cc engine on place of the 1200 cc engine: it was only in the 1973 model Super Beetle that the beetle acquired an obviously curved windscreen. The flat windshield remained on the standard beetle.
During the 1960s and early 1970s, innovative advertising campaigns and a reputation for reliability and sturdiness helped production figures to surpass the levels of the previous record holder, the Ford Model T, when Beetle No. 15,007,034 was produced on 17 February 1972. By 1973, total production was over 16 million, and by 23 June 1992, there had been over 21 million produced.
The Beetle is the world’s best-selling car design; though more units of the Toyota Corolla brand have been sold, there have been many total redesigns of the Corolla, each amounting to a new car design with the same name.
VW Beetle 1967
The Volkswagen Beetle underwent significant changes for the 1967 model. While the car appeared similar to earlier models, much of the drivetrain was noticeably upgraded. Some of the changes to the Beetle included a bigger engine for the second year in a row. Horsepower had been increased to 37 kilowatts (50 hp) the previous year, and for 1967 it was increased even more, to 40 kilowatts (54 hp).
On US models, the output of the electrical generator was increased from 180 to 360 watts, and upgraded from a 6-volt to a 12-volt system. The clutch disc also increased in size, and changes were made to the flywheel, braking system, and rear axle. New standard equipment included two-speed windscreen wipers, reversing lights, a driver’s armrest on the door, locking buttons on the doors, sealed-beam headlights, and a driver’s side exterior mirror.
It weighed 840 kg (1852 lb), which was a typical weight for a European car at this time. Top speed was 130 km/h (81 mph).
Declines And Fail
Though extremely successful in the 1960s, the Beetle was faced with stiff competition from more modern designs. The Japanese had refined rear-wheel-drive, water-cooled, front-engine small cars to where they sold well in the North American market, and Americans introduced their own similarly sized rear-wheel-drive Ford Pinto, Chevrolet Vega, and AMC Gremlin in the 1970s.
The superminis in Europe adopted even more efficient transverse-engine front-wheel-drive layouts, and sales began dropping off in the mid 1970s. There had been several unsuccessful attempts to replace the Beetle throughout the 1960s; the Type 3, Type 4, and the NSU-based K70 were all failures.
The over-reliance on the Beetle meant that Volkswagen was in financial crisis by 1974. It needed German government funding to produce the Beetle’s replacement. Only when production lines at Wolfsburg switched to the new watercooled, front-engined, front-wheel drive Golf designed by Giorgetto Giugiaro in 1974, (sold in North America as the “Rabbit”) did Volkswagen produce a car as successful as the Beetle.
The Golf would be periodically redesigned over its lifetime with only a few components carried over between models, while the Beetle used only minor refinements of its original design.
The Golf did not kill Beetle production, which continued in smaller numbers at other German factories until January 19, 1978, when mainstream production shifted to Brazil and Mexico, markets where low operating cost was more important. The last Beetle was produced in Puebla, Mexico, in mid-2003. The final batch of 3,000 Beetles were sold as 2004 models and badged as the Última Edición,
with whitewall tires, a host of previously-discontinued chrome trim, and the choice of two special paint colors taken from the New Beetle. Production in Brazil ended in 1986, then restarted in 1993 and continued until 1996. Volkswagen sold Beetle sedans in the United States until August 1977 (the Beetle convertible a.k.a. Cabriolet was sold until January 1980) and in Europe until 1985, with private companies continuing to import cars produced in Mexico even after production of the beetle had ended.
The Beetle outlasted most other automobiles which had copied the rear air-cooled engine layout such as those by Subaru, Fiat, Renault, General Motors and Tatra’s limousines, which ended production in 1999. Porsche’s sport coupes which were originally based on Volkswagen parts and platforms continue to use the classic rear engine layout (but water-cooled and moved forwards) in the Porsche 911 series, which remains competitive in the 2000s.
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